The Trust Layer for B2B Crypto and Fiat Finance

Leequid is a mobile-first B2B ecosystem designed to bridge the gap between traditional fiat banking and the crypto economy. It enables businesses to onboard seamlessly, verify their legitimacy, access standardized credit, and conduct secure cross-asset trades.

As the Lead Product Designer, I spearheaded the end-to-end design of the mobile application and a multi-tiered admin infrastructure. My role involved translating dense regulatory requirements and compliance logic into a human-centered experience. I worked directly with the founder and compliance advisors to design everything from the initial brand identity to the high-fidelity UI and complex system logic that powers credit assignment.

The Problem: The High Friction of Legitimacy

For crypto-enabled businesses, accessing credit and onboarding into financial platforms is often a slow, disjointed, and untrustworthy experience. Traditional banking systems are frequently too rigid, while many crypto platforms ignore the user experience entirely in favor of technical complexity.

Through my research, I found that legitimate businesses were struggling with two main issues:

1. Opaque Onboarding: Users often felt "lost" in the KYC process, with no clarity on their verification status or why they were being denied credit.
2. Management Fragmentation: Internal teams lacked a unified tool to oversee compliance, meaning loan approvals and account flagging were handled across disparate, manual systems.

The challenge was to design a platform that felt secure enough for regulators but intuitive enough for the modern business owner.

The Solution: Modular Verification and Tiered Dashboards

I reimagined the onboarding process not as a hurdle, but as a path to value. The solution centers on a tiered system where verification level directly correlates with credit access.

• Frictionless Mobile Onboarding: I designed a modular flow where each phase—document submission, interview scheduling, and approval—is visually distinct. This progressive disclosure ensures users are never overwhelmed by regulatory demands.
• Side-by-Side Asset Management: The interface allows users to view fiat and crypto balances simultaneously, with integrated conversion cues to reduce cognitive load during trades.
• Multi-Tiered Admin Infrastructure: I designed two distinct dashboards—an Admin Dashboard for compliance officers to manage day-to-day KYC and credit, and a Super Admin Dashboard for high-level risk oversight and platform analytics. This ensured that internal teams had the specific data-dense tools they needed without sacrificing speed.