This case study focuses on the design of a unique loan mobile app tailored to address the immediate needs of users for essential items such as food, groceries, and bill payments. As the associate designer of this project, the objective was to create a platform that facilitates access to necessary goods and services while promoting responsible borrowing practices. I was contracted to collaborate with the principal designer to design the mobile application while he worked on the website and dashboard.
Many individuals encounter financial challenges when faced with unexpected expenses for essential items like groceries or utility bills. Traditional loan services often come with cumbersome application processes and are not specifically designed to address these immediate needs.
In-depth research was conducted by the principal designer to understand the financial behaviors and needs of our target audience. User interviews, surveys, and market analysis revealed a demand for a solution that provides access to essential goods and services on a loan basis.
The design process began with defining the app's core functionalities and user flows. Wireframes and prototypes were developed to visualize the app's structure and features. Emphasis was placed on creating a seamless and intuitive user experience (UX) to simplify the borrowing process.
